The The Influence of Trust on Student Online Shopping Motivation Behavior

Abstract

The purpose of the study was to identify the influence of trust on students' shopping motivation for online shopping. A structured and self-administered online survey was used to target students who have shopped at the Online Store. A series of exploratory and confirmatory factor analyzes were used to assess study constructs, unidimensionality, validity, and composite reliability (CR). The results of the analysis found that trust affects behavior towards online shopping.