Social Media as A Digital Marketing Facility by Micro, Small and Medium Businesses in Sungguminasa – Gowa

Abstract

The purpose of the study is the investigate the prospects of social media usage to improve Micro, Small and Medium Enterprises (SMEs) marketing performance. Using qualitative approach, owners of SMEs in Sungguminasa, Gowa as well as marketing expert, were interviewed. The results reveal social media has been used as promotion tool, been used to gain more customer and has provided convenience business transaction activity. The results have implications for MSMEs owners to keep on improving their social media literacy to cope with continuous improvement in social media technology.