The Influence Of Modern Minimarket Development On Traditional Small Retailer (Shop) Case Study In Tamalate Distric, Makassar

Abstract

The modern mini-market grows exponentially. Minimarkets have been proliferating in Makassar that create competition with traditional retailer. This research aims are 1) to analyze the impact of modern minimarket on the business of other grocery stores at Tamalate District, Makassar city and 2) to analyze the subjective change of traditional retailer since the existence of modern minimarket. The research result showed that 36,90% minimarket growth affected the survival existence of grocery stores and the other 63,10% is affected by other variable. The result of hypothesis test or t test showed that the modern minimarkets have negative significant influence on traditional small retailer.