The Factors That Encourage People in Makassar City to Become Micro, Small and Medium Entrepreneurs

Abstract

Micro, small and medium enterprises (MSMEs) are one of the factors that drive the economic growth and development in Indonesia where the contribution of MSMEs to Gross Domestic Product which is 61.07% or 8.573,89 trillion rupiahs, collecting 60.42% of total investment in Indonesia. MSMEs are also able to absorb as much as 97% of the total existing workforce. However, the number of MSMEs in Makassar City can still be said to be quite low compared to several other areas in South Sulawesi. This shows that the people of Makassar City have not fully obtained or found encouragement in running MSMEs even though MSMEs themselves have many benefits not only for the country’s economic growth but also for the business owners themselves.

The purpose of this research is to find out what factors encourage people in Makassar City to become MSMEs business owners so that it can be used as material for consideration in encouraging or motivating someone to form or enter MSMEs Business in Makassar City. This research found that the factors that had encourage people in Makassar City to become MSMEs business owners are consisting the passion or desire they have to do business, family, the independence they get in running a business, income, and self-development obtained when running a business such as new knowledge or talent development.