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The Potential of E-Commerce
The purpose of this study is to find out and analyze the potential of e-commerce by using internet social networking for students of the Faculty of Economics, University of Atma Jaya Makassar. To achieve these objectives, a questionnaire was distributed to students of the Faculty of Economics, University of Atma Jaya Makassar. The data analysis technique used is descriptive analysis. Based on the results of the study obtained findings that From the results of descriptive statistical analysis with a total sample of 83 respondents, then obtained the mean value for potential e-commerce variables in this study amounted to 3.32, with a standard deviation of 0.60, then the lowest value of 2, 33 and the highest value is 4.50. So that it can be concluded that the majority of Atma Jaya University's Faculty of Economics students on average are perceived to be sufficient because they are in the range of scores between 2.60 - 3.39 and are categorized as quite potential in the development of e-commerce businesses using internet social networks.