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  • THE ROLE OF AFFECTIVE AND COGNITIVE RESPONSE IN MEDIATING THE EFFECT OF NEW PRODUCT DESIGN ON THE BEHAVIORAL BRAND LOYALTY OF LE MINERALE DRINKING WATER

    Adriana Winarti, Domi Kirana, Ida Bagus Nyoman Udayana
    37-54
    05/30/2022
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Published by

Faculty of Economics dan Business, Atma Jaya Makassar University

Address: Jl. Tanjung Alang No. 23, Makassar

ISSN (online): 2621-0320 

ISSN (print): 1693-5047

 

Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) ISSN: 2621-0320 (online) dan ISSN: 1693-5047 (print) is licensed under a Creative Commons Attribution 4.0 International License.

 

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E-mail : simakfeb@gmail.com

Phone : 082191388800

 

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