“Dynamics of Opportunities and Challenges in MSMEs Abiee Hijab Medan North Sumatra Business and Innovation Perspectives”, jmer, vol. 4, no. 2, pp. 1–11, Mar. 2025, Accessed: Apr. 23, 2026. [Online]. Available: https://ojs.feb.uajm.ac.id/index.php/jmer/article/view/602