THE ROLE OF AFFECTIVE AND COGNITIVE RESPONSE IN MEDIATING THE EFFECT OF NEW PRODUCT DESIGN ON THE BEHAVIORAL BRAND LOYALTY OF LE MINERALE DRINKING WATER. SIMAK [Internet]. 2022 May 30 [cited 2026 May 9];20(01):37-54. Available from: http://ojs.feb.uajm.ac.id/index.php/simak/article/view/289