The Impact Gamification on User Engagement on Shopee (Analysis). SIMAK, [S. l.], v. 23, n. 01, p. 21–30, 2025. DOI: 10.35129/simak.v23i01.619. Disponível em: http://ojs.feb.uajm.ac.id/index.php/simak/article/view/619. Acesso em: 18 apr. 2026.