“I SHOULD LOVE LOCAL PRODUCT” : LOCAL PRODUCT LOYALTY WITHIN UTILITARIAN PERSPECTIVE. SIMAK, [S. l.], v. 20, n. 01, p. 116–130, 2022. DOI: 10.35129/simak.v20i01.326. Disponível em: http://ojs.feb.uajm.ac.id/index.php/simak/article/view/326. Acesso em: 18 apr. 2026.