THE ROLE OF AFFECTIVE AND COGNITIVE RESPONSE IN MEDIATING THE EFFECT OF NEW PRODUCT DESIGN ON THE BEHAVIORAL BRAND LOYALTY OF LE MINERALE DRINKING WATER. SIMAK, [S. l.], v. 20, n. 01, p. 37–54, 2022. DOI: 10.35129/simak.v20i01.289. Disponível em: http://ojs.feb.uajm.ac.id/index.php/simak/article/view/289. Acesso em: 9 may. 2026.