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Winarti, A., Kirana, D. and Udayana, I. 2022. THE ROLE OF AFFECTIVE AND COGNITIVE RESPONSE IN MEDIATING THE EFFECT OF NEW PRODUCT DESIGN ON THE BEHAVIORAL BRAND LOYALTY OF LE MINERALE DRINKING WATER. SIMAK. 20, 01 (May 2022), 37-54. DOI:https://doi.org/https://doi.org/10.35129/simak.v20i01.289.