JManagER is a journal published by the Management Study Program, Universitas Atma Jaya Makassar. JManagER aims to improve the scientific quality and channel the interest in sharing and disseminating knowledge to academics, students, practitioners, and observers of science in the field of management, e-business and entrepreneurship.
IMPLEMENTATION OF INTERNAL CONTROL SYSTEM IN REALIZING GOOD GOVERNMENT GOVERNANCE (STUDY ON MOTOR VEHICLE TAX MANAGEMENT IN TANA TORAJA SAMSAT OFFICE)
The purpose of this study is to determine the implementation and contribution of the internal control system to realize good government governance in the context of motor vehicle tax management at the Tana Toraja SAMSAT Office, and taxpayers' understanding of motor vehicle tax management at the Tana Toraja SAMSAT Office. This study was motivated by the problems/challenges faced, such as challenges in tax collection that often hinder the management of motor vehicle taxes, limited human resources, understanding and practice of internal control in the office that is not yet optimal, so that it often hinders the achievement of office goals as well as the management of motor vehicle taxes that is not yet optimal. This study uses a qualitative approach with qualitative descriptive data analysis, an interpretive paradigm with a case study research method. Data collection by interviewing the Tana Toraja SAMSAT Office and taxpayers, then observation, and documentation. The results of the study at the Tana Toraja SAMSAT Office showed that the implementation of the internal control system was at maturity level 3 'defined' indicating that the agency was able to define its performance, but the implementation of control was not yet effective. Furthermore, the implementation of the internal control system based on the maturity of the SPIP implementation which is at level 3 is "defined" in the realization of the principle of good government governance where the principle of transparency is in the high category (Information is starting to be widely available and the reporting system is getting clearer), the principle of participation is in the medium category (Participation is starting to increase and there is a mechanism for receiving feedback), and the principle of accountability is in the high category (Accountability is clear, audits and controls are implemented well). Regarding taxpayers' understanding of motor vehicle tax management based on their experience, they generally feel satisfied and effective.
Managerial Performance Determinant: Work Discipline as Mediator Variable
This research aims to examine the predictor factors affecting managerial performance, tested both directly and through the variable of work discipline. Goal setting theory is used as the foundation to test this research model. The argument is that individuals will be motivated if they have clear and definite goals, where they have specific intentions and objectives that guide and support their individual capabilities to take certain actions. The research data comprises all Account Representatives at the Pratama Tax Service Offices in South Sulawesi, collected through an online questionnaire method. The data is processed and analyzed using multiple regression and path analysis. The results reveal that managerial performance is influenced by supervision and work discipline, but not by the work environment. The previous path testing sequence indicates that work discipline is influenced by supervision and the work environment. The Sobel test results regarding the mediating role of work discipline confirm that both supervision and the work environment can affect managerial performance through work discipline. Confirmation of these findings reflects how goal setting theory needs to be understood, as a certain achievement target serves as a standard that drives behavior and motivates individuals to reach their intended goals.
The Influence of Brand Image on Purchasing Intention of Yamaha Aerox 155 in Makassar
This study aimed to analyze the influence of brand image on purchasing intention of Yamaha Aerox 155 in Makassar. Population of the study was Z-Generation in Makassar Metropolitan City. Using accidental sampling method, a hundred respondents were selected. Data were collected using questionnaire. Descriptive analysis was applied prior to regression analysis. The results of this study showed that brand image is partially positive and significant effect on intention to purchase Yamaha Aerox 155 in Makassar. Of this study was obtained R Square of 0428, which means that 42.8% of variation explained by the variation of buying interest in the brand image variables, the sremaining 57.2% is explained by other variables outside of this study
The Role of Social Media Marketing on Brand Awareness, Brand Image and Brand Trust on Atma Jaya Makassar University
As time progresses, market competition becomes increasingly intense. It's not just business market competition, but also competition in the education sector that is getting tougher. Makassar City has as many as 22 universities spread across the region, all competing to attract students. One of the universities facing this competition is Atma Jaya Makassar University. Atma Jaya Makassar University recognizes that social media has become an inseparable part of society's life and has started to implement social media marketing. Despite this, the intense competition has led Atma Jaya Makassar University to optimize the application of social media marketing and assess its impact on brand awareness, brand image, and brand trust. The results found in this study indicate that trendiness is the variable with the highest value in social media marketing, and that social media marketing influences brand awareness, brand image, and brand trust.
The Impact Of Education And Empowerment On Cumk Cooperative Performance
This study aims to describe various educational, training, and empowerment activities that have been programmed and implemented by the CUMK Cooperative for the 2022-2023 financial year period. The research method uses a qualitative descriptive method. Data analysis uses a triangulation method that combines secondary data, observations, and primary data. The impact of the educational, training, and empowerment activities of the CUMK Cooperative for the 2023 financial year shows an increase in the number of KUBn, an increase in empowerment communities and individual businesses. However, this increase has not been able to increase outstanding credit at the ideal level, but has been able to reduce defaulted credit at the ideal level. The impact of educational, training, and empowerment activities on financial performance for the 2023 financial year is seen in stock savings increasing by 16.18%, other savings increasing by 10.63%, member receivables increasing by 11.46%, SHU increasing by 10.05%, and assets increasing by 14.46%. Overall performance using the PEARLS performance measurement in 2023 showed a decline from the performance in the 2022 financial year. The decline in performance in the 2023 financial year occurred in total assets funded from non-share deposits (E5) and member growth (S10).
The Analysis of Micro Factors of Companies on Stock Return in the Consumer Cyclicals Sector on the Indonesia Stock Exchange
Consumer cyclicals are a group of stocks that are influenced by economic conditions and business cycles of companies. When the economy grows, stock prices increase; conversely, when the economy declines, their stock prices will also decrease. The rising interest of the public in the capital market will stimulate the economy. The investments made by the public are expected to provide returns on the stocks in the future. The purpose of this research is to determine whether there is an influence between capital structure, company size, financial distress, CR, and EPS on stock returns. The population in this study consists of companies in the consumer cyclicals sector listed on the Indonesia Stock Exchange. The analysis techniques used include descriptive statistical analysis, classical assumption tests, and t-tests. The results show that capital structure, CR, and EPS have a significant impact on stock returns, while company size and financial distress do not significantly affect stock returns
Dynamics of Opportunities and Challenges in MSMEs Abiee Hijab Medan North Sumatra Business and Innovation Perspectives
SMEs (Small and Medium Enterprises) play a significant role in Indonesia's economy, including in the fashion sector, particularly in Muslim wear such as hijabs. Abiee Hijab is one of the rapidly growing SMEs in this industry, offering high-quality hijab products. This study aims to identify the opportunities and challenges faced by Abiee Hijab in navigating the dynamics of the modest fashion market. The research employs a qualitative approach with descriptive analysis based on observations and in-depth interviews with the owner and consumers of Abiee Hijab. The findings indicate that Abiee Hijab has significant growth potential, especially with the increasing demand for modest fashion both domestically and internationally, as well as support from e-commerce platforms and government policies. However, challenges include intense competition, price sensitivity, and supply chain efficiency issues. In conclusion, Abiee Hijab needs to strengthen product differentiation and optimize digital marketing to maintain competitiveness and expand its market reach.
Social Media as A Digital Marketing Facility by Micro, Small and Medium Businesses in Sungguminasa – Gowa
The purpose of the study is the investigate the prospects of social media usage to improve Micro, Small and Medium Enterprises (SMEs) marketing performance. Using qualitative approach, owners of SMEs in Sungguminasa, Gowa as well as marketing expert, were interviewed. The results reveal social media has been used as promotion tool, been used to gain more customer and has provided convenience business transaction activity. The results have implications for MSMEs owners to keep on improving their social media literacy to cope with continuous improvement in social media technology.
Entrepreneurship and Economic Development of Small and Medium Scale Enterprises in Enugu State, Nigeria
Entrepreneurship is the major source of wealth to every society and hence, the engine that drives innovation, creates new product, job opportunities and services. A country will remain economically disadvantaged if the potentials of entrepreneurship to drive economic growth are not explored. This study assessed Entrepreneurship and Economic Development of SMES in Enugu State, Nigeria. The precise goals were to identify the extent of relationship between Job creation and economic growth of SMEs in Enugu State and to ascertain the degree of relationship that exists between business ownership and financial capability of SMEs in Enugu State. The study adopted a descriptive survey design in order to elicit information from respondents. The population for the study comprises 1,394 Small and Medium Scale Enterprises (SMEs) operating within Enugu State. The sample size of 308 was determined using Krejcie and Morgan method of 1970 and Pearson product moment correlation coefficient was employed to test the extent of their relationship at 5% level of significance. The study’s main findings showed that there is positive correlation between SMEs economic growth and the creation of jobs in Enugu State, as well a strong correlation between business ownership and financial capability of SMEs in Enugu State. The study suggests that the Enugu state Government should introduce practical skill acquisition programmes that are designed to foster creativity and encourage entrepreneurs to create more employment opportunities, also that the Government needs to sustain Entrepreneurship by providing soft loans to entrepreneurs to boost their financial capability.
Entrepreneurship Development In Elementary School Teachers – A Literature Review
The purpose of the study is to investigate the entrepreneurship development for elementary teachers. Using literature review, the entrepreneurship development of teacher was assessed. All attitudes that show entrepreneurial interest are proven to be possessed by teachers based on literature review and observation. It's just that the results of field observations show that the ability to seek opportunities cannot be felt by all students, this is because the full day school system in the MBKM curriculum increases the level of student activity, the assumption that academics are the main thing, so that assignments are carried out only to pursue grades, not as business opportunities, not practicing entrepreneurship in craft and entrepreneurship learning. The results of field observations show that each student is proven to have good student independent learning readiness before carrying out craft and entrepreneurship assignments, especially product realization assignments. The results of mastery of teaching materials are divided into mastery of cognitive, psychomotor and affective teaching materials. The assignment that gets the highest attention is product realization, it is proven that each student is able to produce crafts with high creativity present research conclusions on the result of the study and discussion, including the limitations of the study and suggestions for further research.
Examination of Factors That Influence Entrepreneurial Intention of Atma Jaya Makassar University Students
The purpose of this study was, therefore, to examine factors that influence entrepreneurial intention in Atma Jaya Makassar University students. Specifically, the study aimed at determining if there were relationships between the perceptions of desirability, and feasibility of entrepreneurship with entrepreneurial intention of the students. The study, tested how well Ajzen’s Theory of Planned Behavior applied in the Atma Jaya Makassar Students context. A questionnaire was developed and administered to 100 students from semester five to seven. Participants were selected using a convenience sampling technique, considering gender and accessibility. Survey was the main method of data collection. Data analysis methods included descriptive statistics, correlation, ANOVA, factor analysis, and regression analysis. The findings of this study reveal that perceived personal desirability of entrepreneurship was found to have the greatest influence on entrepreneurial intention and perceived feasibility the lowest.
Legal Entrepreneurship – Investigation of Requirement For Law Firm Start-Up
The study was intended to investigate how law entrepreneurs start their law firms. Immense studies have been conducted on general entrepreneurs but legal services entrepreneurships are still under-research. Using literature review, the legal entrepreneurship for creating and investing in start-up for legal firm was assessed. The result show that steps for law firm development are doing market research to identify market size, determine the vision, develop marketing strategy, and stimulate good client relations as well as boost good management practices. It is suggested that curriculum of law department should provide legal entrepreneurship subject.
Stimulating Factors Influence on Impulse Buying Decision Making
The aim of this research is to identify factors that influence impulse buying decisions among buyers who visit supermarkets. This research uses three independent variables, namely promotion, personal selling, hedonic value of shopping, and impulse buying as dependent variables. Data was collected using a questionnaire. Using accidental sampling techniques, questionnaires were given to respondents who visited the hypermarket. A total of 100 respondents successfully filled in the questionnaire completely. Data from the questionnaire was processed using SPSS version 25 starting with descriptive analysis, validity and reliability tests, and regression analysis. Based on the results of the analysis, it was concluded that the three variables, namely sales promotion, personal selling, and the hedonic value of shopping had a significant effect on the impulsive buying variable. Of the three independent variables identified, the hedonic shopping variable is the variable that has the strongest and most significant influence on impulse buying decisions. The consequence of these findings is the emergence of a tendency among consumers that shopping is a source of satisfaction and enjoyment and triggers impulsive purchasing decisions. concisely and factually, includes the background of research, the purpose of research, the method of research, the result of research, conclusion and recommendation.
Analysis of the influence of Discipline on Increasing Employee performance at Bank XYZ, Makassar
This study aims to examine and analyze the influence of discipline on the performance of employees of Bank XYZ Makassar. Using interviews and a set of questionnaire, data were collected. Data collection was carried out through interviews and questionnaires. Using siple random sampling, as many as 86 employees of XYZ were selected. The collected data were analyzed using SPSS version 24. The results reveal that level of discipline and employee performance are relatively high. Further assessment using regression analysis shows that employee discipline has positive significant influence on employee performance.
Importance of Social Health Entrepreneurship in Society 5.0
The aim of the study was to explore the importance of health entrepreneurship in an interconnected society, society 5.0. Data collected using qualitative approach. Relevant literatures were explored and related ideas on health entrepreneurship and society 5.0 were identified. The finding reveals the importance of health entrepreneurship in interconnected individuals and business as well as societies. Personalized Medicine and Genomics, Digital Health Platforms and Interoperability, Artificial Intelligence and Machine Learning, Value-Based Care and Population Health Management are four main developments in health industry will be applied in society 5.0. The health service developments will provide better service in society 5.0. It is suggested that all society all societies member to cope with the changes as it will make human being life more enjoyable and happy.
Legal Aspects Analysis of Start-Up Entrepreneurship Using Social Media
The purpose aims at investigating legal aspects of startup companies especially in using social media. Sustainability of startup companies depends on compliance with legal aspects. Two startup theories, lean startup and network theory were applied. Using qualitative approach by reviewing relevant literatures, the legal aspects were identified. The study finds that there are three important aspects of startup namely legal structures of business, legal documents and online legal aspects. A startup may use sole proprietary, partnership, and corporation business structure. A startup need agreements, contracts, and policies. Online business legal aspects relate to Law no. 8 of 1999 concerning Consumer Protection, Law no. 11 of 2008 concerning Information and Electronic Transactions, Law no. 28 of 2014 concerning copyright, Law Number 6 of 1983 concerning General Provisions and Tax Procedures. Compliance of the regulations would support sustainability of a startup business
The Influence of Service Quality on Consumer Behavior
The purpose of this research is to identify and analyze the dimensions of service quality to consumer behavior in PT XYZ Makassar. Dimensions variable service quality consists of tangibles, assurance, responsiveness, reliability, and empathy. The research subjects are consumers of PT XYZ Makassar using saturated sampling method. Primary data in this study were obtained from questionnaires and processed statistically with SPSS version 25, those are validity and reliability test, test for normality, determinant coefficient, multiple linear regression analysis, the model F test and t test. Results of this research is the quality of service consisting of Tangibles, Assurance, Responsiveness, Reliability and Empathy simultaneously influence consumer behavior in the consumer PT XYZ Makassar. Partial test results showed that only reliability and empathy which significantly affect consumer behavior in PT XYZ Makassar.
Entrepreneurial Development and Sustainability of Pharmaceutical Retail firms in Abuja, Nigeria
The study investigated the impact of entrepreneurship development on the sustainability of pharmaceutical retail firms' in the Federal Capital, Abuja, Nigeria. The study adopted a descriptive survey design. From a population of 486 community pharmacy practitioners identified in the study area through a pilot study commissioned by the researchers, confirmed by the Pharmacy Council of Nigeria's office, a sample of 219 was estimated by applying Taro Yamene’s statistical formula. Primary statistical analysis tools were summary statistics of percentages, correlation and multiple regression analysis. Findings indicate that entrepreneurship training and the development of managerial capability have significant and positive effects on the sustainability of a pharmaceutical retail business. Consequently, the study concludes that developing different dimensions of entrepreneurial skills, knowledge, and competencies leads to business success, growth and sustainability. It was therefore recommended, among others, that training of different kinds be made available to community pharmacy practitioners to acquire the requisite skills and competencies to manage their businesses to achieve desired goals effectively.
The Influence of Profitability in Moderating the Impact of Sustainability Report on Firm Value
This research aims to examine the influence of profitability in moderating the impact of sustainability reports on firm value. This explanatory research used population of firm listed on the Indonesia Stock Exchange (BEI) obtained from www.idx.co.id in 2020-2022. A sample of 36 firms determined based on the purposive sampling method. Documentation techniques were used to collect research data which is then analyzed using the Moderated Analysis Regression (MRA) analysis method. The research results show that sustainability reports do not have a significant effect on firm value. Profitability has a significant impact on the relationship between sustainability reports and firm value. Thus, it can be concluded that although sustainability reports do not have a significant influence on firm value, profitability plays a significant role in strengthening the influence of sustainability reports on firm value.
The Influence of Entrepreneurship Subject Curriculum on Entrepreneurship Awareness for Law Students
Nowadays, work is becoming a tight competition due to the size of the labor force which are dominant compared to the available jobs cause some people who do not get a job will work as unemployed. It has been contended that in developing successful entrepreneurs, an early exposure in entrepreneurial courses is essential. Law graduates will be attached to private firms and this eventually will lead to most of them opening their own legal firm. This means lawyers could not avoid standard business practices such as preparing cash flow report, business and succession plan and audit report. There are also many lawyers who end up in business, such as construction and trading companies. As such, law graduates are potential entrepreneurs. This paper intends to discuss the relationship between entrepreneurship curriculum and entrepreneurship awareness. A quantitative research methodology is adopted in this study. The results show that entrepreneurship curriculum has positive significant influence on entrepreneurship awareness.
The Influence of Traditional Values on Intention to Become a Social Entrepreneur for FEB UAJM Students
The Influence of Traditional Values on Interest in Becoming a Social Entrepreneur – an empirical study of Atma Jaya University students in Makassar. Traditional values that already exist in the family, clan or tribe such as filial piety to parents, honesty, patience, mutual giving, tolerance, or mutual respect for the opinions of others are very important for people's lives. These values can be embedded properly and become a guide for individuals such as students in their next work. In the current pandemic, social entrepreneurship is very important for society. Building a social enterprise or social entrepreneurship is now increasingly becoming a trend among people around the world, including in Indonesia. The founders and workers of social entrepreneurs have a very substantial role in improving various social issues that are being faced in the current era. By leveraging the latest technology and innovations, these inspiring entrepreneurs are always striving to create an impact that will improve the quality of life around them. In the world of social entrepreneurship, chasing money is not the main motivation. Being an agent of change for the world is the most important thing for them. Students are part of a society that has the highest level of idealism regarding efforts to improve people's lives. This idealism needs to be mainly sourced from traditional values inherited from the family from generation to generation. Idealism to improve one's own life and society leads to social entrepreneurship. Conceptually, interest in becoming an entrepreneur is socially influenced by traditional values that have been formed from an early age. The purpose of this study was to identify the values of social entrepreneurship in students of the Department of Management, Atma Jaya University Makassar and to describe the potential of students making decisions to become social entrepreneurs. This type of research is descriptive. A total of 60 students participated in this research. The research findings will be analyzed descriptively with the mean and standard deviation. Furthermore, both indicators of traditional values and social entrepreneurship will be analyzed by factor analysis, the results of which will be used in regression analysis after the classical assumption test.
The Influence of Financial Literacy and Lifestyle on Consumptive Behavior of Management Department Students, Khairun University – Ternate
This study aims to determine the influence of financial literacy and lifestyle on consumptive behavior of students in Management Department, Faculty of Economics and Business, University of Khairun, Ternate. This study uses quantitative research, and the population in this study was all students in Management who are active from the first semester to the seventh semester. The sampling method in this research was probability sampling and the sampling technique in this study uses proportionate stratified random sampling. As many as 100 students participated in the study. The results of this study indicate that partially and simultaneously financial literacy and lifestyle significantly influence the behavior of consumptive behavior.
Analysis of The Influence of the Growth of Modern Mini-markets on The Sustainability of small Retailer Store Businesses - Case Study in Tamalate District, Makassar City
This research aims are to analyze the impact of modern minimarket on the business of other grocery stores at Tamalate district, Makassar city and to analyze the change of small retailer store since the existence of modern minimarket. This research object is 40 retailer store at Tamalate district that are located near to a minimarket. Data was obtained from trade and industry Office Makassar and questionnaires provided for small retailer owner. The collected data were analyzed descriptively and prior to validity and reliability test and finally hypotheses test. The research result showed that 36,90% minimarket growth affected the survival existence of retail stores and the other 63,10% is affected by other variable. The result of hypothesis test or t test showed the affected growth of minimarket has negative influence and significant to the survival existence of the retailer store. It is suggested that the Makassar City Government should limit new branch opening of minimarket for small retailer sustainability.
The Role of Emotional Responsed As Mediators Influence of Brand Image, Product Quality and Price on Products Repurchase Intention in Sabnishop, Palu City
This study aims to determine the role of emotional response as a mediator in the influence of brand image, product quality, and price on the intention to repurchase Sabnishop products in Palu City. The type of research used is Quantitative, this research was conducted on Sabnishop customers in Palu City with a total sample of 100 respondents. The sampling method used purposive sampling. Data collection was carried out by distributing questionnaires online. Data processing technique uses Partial Least Square with the help of SmartPLS version 3.0 software. The results of the study show that (1) Brand Image has a significant effect on Repurchase Intention (2) Product Quality has a significant effect on Repurchase Intention (3) Price has a significant effect on Repurchase Intention (4) Brand Image has a significant effect on Repurchase Intention through Emotional Response as a mediating variable (5) Product Quality has a significant effect on Repurchase Intention through Emotional Response as a mediating variable (6) Price has a significant effect on Repurchase Intention through Emotional Response as a mediating variable.
Risk Analysis and Risk Mitigation in PT. BPR Artanawa
The banking business is currently quite developed and is increasingly needed by the community. Banks as financial institutions play a role in enhancing the country's development because they can provide services in the form of credit to the public. The existence of credit from banks will certainly benefit the community because it can facilitate the acquisition of additional capital in their business activities. Bank Perkreditan Rakyat (Rural Bank herewith BPR) is a business entity that collects funds from the public in the form of savings and distributes them to the public in the form of credit or other forms in order to improve the standard of living of the people in general. The study reveals that using effective risk management properly lead to good financial performance of PT BPR Artanawa.
Farmers’ Strategies for Maintaining Traditional Unproductive Systems of Unprofitable Rice Farming (Case Study in Lembang Sarapeang, Rembon District, Tana Toraja Regency)
This study aims to investigate the strategies of farmers who maintain traditional systems in cultivating unproductive or unprofitable paddy fields because the land is hilly. The data collection technique used in this study was a field research method using in-depth interviews with 15 informants. The analytical method used in this study is a qualitative descriptive analysis using the SWOT analysis method. The results showed that the farmer's strategy was to maintain the traditional system of paddy rice farming, because conventional equipment is suitable for cultivating relatively small paddy fields because the land is hilly, and these tools are cheap and easy to find in the market. And there are still farmers who believe there are spirits who can protect the environment by not cutting trees carelessly and burning them. Can arouse mutual respect and cooperation, arouse a sense of concern for each other, and uphold brotherly relations. Farmers are very proud if there is always rice stored in the barn, if the rice or unhusked rice stored in the barn is sufficient if there is a ceremony for signs of tuka' and signs for solo'. Weaknesses faced by farmers such as cooperation that has begun to diminish, advances in modern technology, and changing times can change the mindset of farmers. Opportunities that farmers can take advantage of are conserving the environment by not cutting trees carelessly and burning them, besides being cheap, traditional equipment is easily available in the market compared to modern technology, because the existence of the 'tuka' and solo signs' ceremonies can attract both local and foreign tourists. The government must support local wisdom as an asset to the nation and state. Threats that may arise include poverty, the conversion of paddy fields, the success of modern technology, and changing times that can change the mindset of farmers.
The Identification Of Leadership Style Of Hotel Managers In Makassar
One of the factors that influence loyalty of employment is leadership style. The purpose of this research is to identify leadership style used by leader of hotels in Makassar. Data collected using survey. Self-reflective questionnaires were used to collect data. As many as 57 respondent participated in the study. The collected data were analyzed descriptively prior to validity and reliability test. The results reveal that democratic leadership style is mainly apply by hotel manager and leaders in Makassar.
The Effect of Social Media Promotion and E-WoM on Guest Decision in Cafe around Recidential Area of Makassar City, Indonesia
Cafe is one of the businesses that is growing rapidly nowadays because it is supported by the high interest of visitors and lead the manager needs to prepare various forms of services that will spoil the visitors. Factors that influence the decision of guests to visit the cafe are social media promotions and E-WOM. However, are these two factors a determinant for visitors at Cafes around middle-class residential areas such as in Bumi Tamalanrea Permai, Makassar City? This study aims to investigate the effect of social media promotion and electronic word of mouth on visitor decision in enjoying the cafe services. A number of 150 respondents will be surveid based on the convenience sampling technic to collect data for analyzing the causal relationship amongs variables by using multiple linear regression analysis through SPSS version 25 software. The results of this study indicate that social media promotion and E-WOM have a significant and positive effect on visitor decisions at several cafes. For further research should be considered to provide relevant sampling techniques in data collection to lead a proportional selected sample to the characteristics of the population.
The Influence Of Modern Minimarket Development On Traditional Small Retailer (Shop)
The modern mini-market grows exponentially. Minimarkets have been proliferating in Makassar that create competition with traditional retailer. This research aims are 1) to analyze the impact of modern minimarket on the business of other grocery stores at Tamalate District, Makassar city and 2) to analyze the subjective change of traditional retailer since the existence of modern minimarket. The research result showed that 36,90% minimarket growth affected the survival existence of grocery stores and the other 63,10% is affected by other variable. The result of hypothesis test or t test showed that the modern minimarkets have negative significant influence on traditional small retailer.
Identification of Perceptions and Levels of Health Insurance Literacy in Makassar Metropolitan Millennials
The purpose of this research is to identify the perceptions of the millennial generation and their level of literacy towards health insurance and assess attitudes and perceptions about health insurance. Information about perceptions and literacy levels is very important because it can be the basis for health insurance counseling and mapping in Indonesian society. Data for this quantitative descriptive study were collected using Health Insurance Level Measurement Indicators (Health Indicator Level Measurement). The findings of this descriptive study are that millennial perceptions of health insurance are quite good. Likewise, the literacy rate for health insurance for millennials is quite good. From the factor analysis it is known that millennials perceive health insurance as something good to have, health insurance is a necessity, insurance is a good business, it is easy to maintain a policy, insurance is important for the country and will recommend health insurance. Millennials already know that there is special health insurance, health insurance provides a sense of security, funds for health insurance need to be prepared, awareness that insurance is a good way of managing money and health insurance is useful for society. is written concisely and factually, includes the background of research, the purpose of research, the method of research, the result of research, conclusion and recommendation.