The Influence of Traditional Values on Intention to Become a Social Entrepreneur for FEB UAJM Students

Abstract

The Influence of Traditional Values on Interest in Becoming a Social Entrepreneur – an empirical study of Atma Jaya University students in Makassar. Traditional values that already exist in the family, clan or tribe such as filial piety to parents, honesty, patience, mutual giving, tolerance, or mutual respect for the opinions of others are very important for people's lives. These values can be embedded properly and become a guide for individuals such as students in their next work. In the current pandemic, social entrepreneurship is very important for society. Building a social enterprise or social entrepreneurship is now increasingly becoming a trend among people around the world, including in Indonesia. The founders and workers of social entrepreneurs have a very substantial role in improving various social issues that are being faced in the current era. By leveraging the latest technology and innovations, these inspiring entrepreneurs are always striving to create an impact that will improve the quality of life around them. In the world of social entrepreneurship, chasing money is not the main motivation. Being an agent of change for the world is the most important thing for them. Students are part of a society that has the highest level of idealism regarding efforts to improve people's lives. This idealism needs to be mainly sourced from traditional values inherited from the family from generation to generation. Idealism to improve one's own life and society leads to social entrepreneurship. Conceptually, interest in becoming an entrepreneur is socially influenced by traditional values that have been formed from an early age. The purpose of this study was to identify the values of social entrepreneurship in students of the Department of Management, Atma Jaya University Makassar and to describe the potential of students making decisions to become social entrepreneurs. This type of research is descriptive. A total of 60 students participated in this research. The research findings will be analyzed descriptively with the mean and standard deviation. Furthermore, both indicators of traditional values and social entrepreneurship will be analyzed by factor analysis, the results of which will be used in regression analysis after the classical assumption test.