Identification of Perceptions and Levels of Health Insurance Literacy in Makassar Metropolitan Millennials

Main Article Content

Uli Urbanus Bubun
Jie Lydia Irawan

Keywords

health, insurance, literacy, millennials

Abstract

The purpose of this research is to identify the perceptions of the millennial generation and their level of literacy towards health insurance and assess attitudes and perceptions about health insurance. Information about perceptions and literacy levels is very important because it can be the basis for health insurance counseling and mapping in Indonesian society. Data for this quantitative descriptive study were collected using Health Insurance Level Measurement Indicators (Health Indicator Level Measurement). The findings of this descriptive study are that millennial perceptions of health insurance are quite good. Likewise, the literacy rate for health insurance for millennials is quite good. From the factor analysis it is known that millennials perceive health insurance as something good to have, health insurance is a necessity, insurance is a good business, it is easy to maintain a policy, insurance is important for the country and will recommend health insurance. Millennials already know that there is special health insurance, health insurance provides a sense of security, funds for health insurance need to be prepared, awareness that insurance is a good way of managing money and health insurance is useful for society. is written concisely and factually, includes the background of research, the purpose of research, the method of research, the result of research, conclusion and recommendation.

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