The Effect of The Ambidexterity and Agility Innovation Strategy Between Social Capital and SME Company Performance

Abstract

This study aims to explain the effect of the agility and agility innovation strategy between social capital and the performance of SME companies. This research is a quantitative study of causality with the unit of analysis of SME companies in Makassar City. The number of samples is 180 SME companies taken by accident. The analytical methods used include validity, reliability, regression analysis, and SEM analysis with the help of Amos software. The results of this study indicate that the investment strategy of ambidexterity and agility does not have a significant mediating effect between social capital and changes in the performance of SME companies. The novelty of the study is that the agility and agility invasion strategy carried out simultaneously by SME companies cannot be used as an invasion strategy between social capital in improving the performance of SME companies.